When the folks at Droplet approached us for help with their brand identity, the product wasn't yet finished; but plans were ambitious even at that stage.
A mobile money app that lets you load cash onto your phone and send payments to anyone else with the app – for free – Droplet essentially bypasses the need for a bank account (and its associated costs).
Giving people a fee-free way to pass virtual cash around could, according to the Droplet team, actually change the way the world uses money …
Pre-launch, although there were several other 'mobile money' products on the market, they all involved plugging-in physical 'things' to a mobile. Droplet is different as it's completely app-based (surely the way of the future) so they had to look like the market-leader right from the off. What they needed was an instantly recognisable, distinctive, unfussy and clever icon for use within the app itself, as well as can't-miss-it signage for participating merchants.
The resulting icon is, as it should be, incredibly simple. Combining a droplet shape and a lowercase 'd' – it's completely and utterly 'Droplet'.
It works perfectly online and within the app, as well as being a strong, clear mark on the side of merchants' tills in-store.
With such a successful initial project, Droplet came back to us when they needed a new look for their, initially fairly corporate, website ready for the app launching in London. Turnaround time? Within a fortnight.
It's definitely a shorter timeframe than we usually work to, but it's amazing what can be accomplished when you set your mind to it; we designed and built Droplet's new (responsive) website in just a couple of weeks.
The new website has incredibly clear channelling of users – whether you're a customer, a merchant or a developer wanting to build an app using Droplet – and a light, easy, personable sort of tone; all perfectly set-off by the Droplet-commissioned animated videos by Nico Jones, with illustrations by Claire Hartley.
A simple website, for a simple (to use) app, with an ambitious yet simple purpose – to change the way the world uses money.
- Brand development
- Responsive design
- User journey
- UX (user experience) design
- Web design
- Website build (static)