Easy-going, eco-friendly ... essential

Having started as a small e-bay store, Eddie's Essentials has grown into a fully-fledged e-tailer of the weird, the wonderful ... and the eco-friendly. They asked us to create an identity to represent and showcase the company's eclectic product range, strong customer-focus and thoughtful, friendly ethos.

The logo includes a distinctive 'e' icon, which also forms the basis of the brand character (loosely based on one of the company directors!). 'Eddie' will add a bit of fun and personality to the brand, without loosing any of that credibility and trustworthiness so crucial to the success of any online retailer.

See more of Eddie's Essentials here in the work section ...