Have you noticed anything different about our website recently?
Hopefully not a huge amount if you only ever look at it on a desktop or laptop computer. (Other than the change of fonts and a slight re-jig of the Work page.)
Under the hood, however, it's a different story as a while back we did an absolute tonne of development for tablet and mobile devices.
We didn't feel the need for a complete re-working of the site as we're still happy with the design – we made sure it'd last us a good few years – but simply wanted it to work better on hand-held devices.
And now it does!
The website is responsive; so when you visit it on a mobile, for example, there's no need to do that pinching action thing to be able to read content – the clever coding magic* displays everything appropriately; vastly improving user-experience.
With growing numbers of people accessing the web through their mobile, this is really important; got to think of the future and all that. And responsive design is something we do for clients, so it makes sense for our own site to be responsive as well.
We've always had a 'little and often' approach to the site's development which helps us feel free to play around with new ideas, and to make regular improvements in line with new techy developments. Plus, working on our own stuff needs to be fitted around client projects, so 'little and often' is a perfectly practical approach too.
The new-and-(invisibly)-improved site has been live for some time now, so I admit to not being terribly responsive writing this post – but it remains that we're pretty darn chuffed with our newly responsive old webite.
*It may be apparent that I'm not the technical one in the office.