Creating an identity for Wings of Desire was a particularly tricky challenge – the production's identity and marketing materials all had to be developed before the show itself had even been created.
We did, however, know several things for sure: the perfomances would take place at night in Victoria Square; a projected light-show centred on Birmingham's Town Hall would be integral to the production; the story would be based on Wim Wenders' cult 80s film of the same name, but with a Birmingham twist.
We also knew that Wings of Desire would feature circus acrobatics, contemporary dance and theatre, and – later on in the process – that local(ish) boy Goldie would be playing the starring role of a fallen angel.
With this information we had a start and, working closely with Wings of Desire Creative Director David Massingham, designed an identity which is cinematic, brooding, atmospheric and unusual.
A moodily-lit Town Hall, complete with ominous purple clouds (thank you Photoshop) acts as the back-drop to a dynamic light-writing Wings of Desire logo; referencing the leading role played by light in this work. We also incorporated existing photography of corde lisse artists.
While the production was being honed and rehearsed by artists from as far afield as Australia, the identity was applied to posters, leaflets, banners, signage – and even to the side of a bus parked in Victoria Square (as part of the production).
Wings of Desire was the finale of IDFB 2012 and, helped by plenty of national press build-up and social media buzz during a packed-out world premiere, attracted more than 9,000 spectators over 4 nights.
- Brand consultancy
- Brand creation
- Direct marketing
- Event materials