The Style Birmingham campaign, launched by Retail Birmingham, promotes the city as a top shopping destination – we designed the glossy magazine and printed items for the inaugural fashion show.
For the magazine, the brief was to use the existing brand to create a sophisticated, engaging publication that encourages shoppers to think of Birmingham as an up-market place to shop.
The raft of items we produced for the high-profile fashion show includes leaflets, tickets, pull-up banners, the show guide and some spangly after-show party invitations.
All terribly glamorous ... plus the Style Birmingham campaign is credited with playing a huge role in changing people's perceptions about the city for the better – something that we're all for.
- Brand development
- Editorial design
- Event materials
- Press packs