We were approached to carry out a complete redesign for the Meetings Industry Association's main annual publication.
First was a change of size from an impractical A4 to a smaller, more appropriate format.
We also sourced an interesting and engaging cover image – one that steers away from the usual 'shaking hands' type of shot – and developed a straightforward, understandable way of displaying the copious amount of information that needed to be included.
The result really works – MIA members can now utilise the handbook effectively as a quick-reference guide to some of the country's leading conference, meeting and event destinations.
- Corporate literature
- Editorial design