Lush Cosmetics is internationally renowned for its ethically-made, environmentally-sound products.
Not content with applying their philosophies solely to their own company, however, Lush also have an entire department dedicated to campaigning on issues that matter to them, and which help espouse their values.
Lush approached us with an exciting brief: design and build a website for their forthcoming campaign, No Cop Out.
The downside? The go-live date was just two weeks away. Happily, we're up for a challenge.
The campaign encouraged people to lobby their local Police & Crime Commissioner (PCC) candidates, asking them to commit to adequate policing of wildlife crime – fox hunting, badger baiting, hare coursing – should they be successful in the November 2012 PCC elections
It was particularly crucial that the site work smoothly on mobile as the campaign was promoted in Lush’s 100 shops across the UK, so was pretty widely publicised. People needed the ability to easily find and contact their local candidates ‘in the moment’.
We developed the existing in-store visuals into a striking yet easy-to-navigate responsive design. The website allowed people to search for their local candidates (via map or text input), find out more about them, and send them an email asking for their views on wildlife crime.
Lush's campaigning and digital teams also approved our suggestion of creating a Facebook application, allowing the site to be featured on Lush HQ’s Facebook page which at the time had 214,000 'Likes'.
Facebook – including Facebook for mobile – drove the most traffic to the No Cop Out site, closely followed by direct hits, natural search, and Twitter.
- Facebook app
- Frontend development
- HTML email template
- Interface design
- Responsive design
- User journey
- UX (user experience) design
- Web design