This award-winning marketing and PR agency needed a new look to represent their 'different perspective' philosophy.
Initially, a new logo was created; a distinctive combination of sans and slab serifs, the logo conveys approachability and a level of fun, without being over-designed or fussy. And there's a definite 'giraffeyness' about the primary typeface.
We further reinforced the 'different perspective' philosophy through the use of images taken at unusual angles, over which a stencil of the logo is placed – this literally shows things from a different perspective, through Giraffe. Neat.
Our latest pieces of work for Giraffe are web-based. The website sits on a simple to use content management system which allows Giraffe a huge degree of freedom to update news, add to their blog and upload new case studies: www.giraffecomms.com
They also have an HTML email template which means they can populate and send email campaigns, and have instant access to real-time campaign reports.
- Brand development
- Corporate literature
- HTML email template
- Web design
- Website build (content-managed)