FixMyTransport was developed by the clever coding bods at mySociety – a charitable organisation helping increase people's civic power through digital means – and this was the first time that they'd ever commissioned a design agency.
On the most basic level, the site allows people to report public transport issues to the companies or authorities responsible, and to grow support for their campaign. (You can find out more about it on the FixMyTransport 'About' page; have a read.)
Sound like a simple idea? Deceptively so …
With around half a million bus stops, train stations, tram stops and ferry ports across Great Britain, each needing to be linked with (possibly several different) transport operators, there's an extraordinary amount of data housed within what, on the surface, appears to be a straightforward website.
And that was our main aim with the design; for the site to be as clear as possible for people who may be using it while feeling extremely frustrated! It's vital that, at least online, the user journey is smooth and uneventful.
We also created an instantly recognisable identity with an intentionally municipal sort of feel; it's designed to engender a feeling of reassurance and guidance, without being overpoweringly 'branded'. The look also helps distinguish FixMyTransport across social media such as Twitter and Facebook.
This is a transactional website, so the design needed to clearly guide people towards the next action – devices such as big buttons and simple colour coding are used to great effect and, though certainly not mould-breaking in terms of design, these things really work.
Following a few weeks of quiet beta testing, the site's official launch elicited some fantastic press coverage, including articles in Wired, the BBC and even across the pond in The Wall Street Journal. We were particularly pleased with an article, originally published in The Guardian, which picked out user-led interface design as a major part of the site's success.
(Though of course it’s really down to the skill of the project’s lead developer Louise Crow.)
Read more about the launch on our blog.
In early 2012 FixMyTransport won The Oldie magazine's award for Best Travel Website; proving it's not just for those who've grown-up with the internet.
So if you use public transport, make sure you've got quick access to FixMyTransport, and be ready to report any issues instantly and easily – and help to improve public transport for everyone.
- Brand creation
- Frontend development
- Interface design
- Responsive design
- User journey
- UX (user experience) design
- Web design