A 48-hour film-making competition devised by Meshed Media, we designed a quick logo for the very first Film Dash back in 2008.
Building on the success of this inaugural competition, Meshed Media commissioned Supercool to put together branding and print materials for the 2010 event, which was supported by Bullring, Arts Council England and Birmingham City Council as part of the Hello Digital festival.
A development of our original concept, the logo is a simple, typewriter-style word mark – which brings to mind olde-worlde typed film scripts – along with a string of coloured dots.
Why these colours? The colour palette is based on red, green and blue light which, when combined on-screen, mix to produce every colour of the spectrum. All becomes clear!
These splashes of vibrant colour set against lots of rich black give Film Dash its cinematic and distinctive look.
- Brand creation