We were asked to develop a no-nonsense identity for no-nonsense waste management start-up WMS; an identity that makes them stand out from their (often conventional and traditional-looking) competition.
A pristine website, uncomplicated literature (printed on recycled paper) and eye-catching colour scheme met, and exceeded, the brief. So much so that we've subsequently developed an identity for the umbrella company, WM Group, and its various sub-divisions. Colour, type, graphics and greyscale imagery combine perfectly to portray a distinctive, confident, reliable and forward-thinking brand.
Since the company launched it's grown enormously and the website has been refreshed to reflect this. The latest incarnation has even more content and features, including a client-login area for WMS to upload information aimed at specific customers, a rolling environmental news-feed ... and pretty much everything you could possibly want to know about waste management.