When London won the right to host the 2012 Olympic and Paralympic Games, it did so partly due to promises to make this an event for the whole of the UK and to put culture back at the heart of the Games.
WM for 2012 was formed to help West Midlands businesses, organisations, institutions and the general public feel (and be) part of London 2012.
Working with an existing brand, we've produced promotional and legacy materials for a host of WM for 2012 campaigns, initiatives and events including collateral for the region-wide call for Volunteers (with photography by Ed Moore), promotion for use at the World Blind Football Championships and a guide to how local West Midlands-based businesses can benefit from London 2012.