Groundwork
Groundwork is a UK-wide charity that works to create sustainable communities which respect the local and global environment, and where individuals and enterprise can prosper.
The Coventry & Warwickshire office approached us to create an illustrated trail guide for a section of the Coventry Canal, to help local residents and visitors alike to appreciate the hidden treasures and historical features that they might not otherwise know about.
We created an almost cartoon-like illustrative style to depict some of the features of interest, as well as the local flora, fauna – and public houses! A simple key was created, with easy-to-distinguish, colour-coded icons and the map itself was designed to be used rather than solely to look good.
As the trail guide is intended as a handy resource for walkers, the descriptive text and feature illustrations are carefully aligned, meaning related bits of information are visible even when the map folds down. The guide is available from Groundwork Coventry & Warwickshire, as well as from public libraries in and around Bedworth and Nuneaton.
It's been really well received by the Groundwork team and their project partners, who were especially happy with its ease of use and light-hearted, appealing tone. Job done!
What we did
- Illustration
- Leaflets
- Map
