Supercool

BPN Architects

A brand refresh and brand new website for this award-winning architectural practice.

Our work with BPN began with brand consultancy, at first focusing on helping to define a clear philosophy for the company.

Using previous brand reports along with our own research, we developed a company 'mantra' – professionally playful – which sums up the ethos behind the practice and the distinctive way in which they they work.

This isn't a strapline or something that's used for promotion but a simple device to help remind BPN of the things which set them apart from their peers.

The visual identity itself is resolutely low-key; the intent being to give the work itself pride of place.

Next up; the website. This needed to quietly demonstrate the way in which BPN Architects work, rather than being designed in a typical architecture practice website style; all full-screen images and tiny, almost illegible, text. As BPN Architects are all about collaboration and clear communication, the site needed to show that.

Structured to put much more emphasis on BPN Architects' work and people than had been possible with their previous site, the new website's homepage also brings together company news, blog, Twitter feed and even the team's (beautiful) Flickr images.

BPN Architects can keep project case studies up to date themselves, and the content management system the site's built on has been set-up so that each project can be linked with the team members who worked on it, and vice-versa; meaning we can see who worked on each project.

One of everyone's favourite parts of the website, however, is the Work section's map view. It shows the locations of all BPN projects on a full-screen Google map, with each pinpoint linking through to the relevant project case study. Neat.

Overall, the branding and website help to reflect and reinforce BPN Architects' collaborative, people-led approach to architecture and urban design.

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