The brainchild of a group of passionate cyclists (the same people who made CycleStreets – a map of all cycle routes in the UK) and developed at Cambridge University, Cyclescape is a website with a dual purpose.
It gives the UK's cycle groups a place to highlight relevant issues for cyclists in their area, and provides a platform from which to campaign to get those issues fixed. (Pretty much FixMyTransport for cyclists.)
The particularly clever bit is the mapping – when signed-up, you select and save the area in which you cycle, and you'll then get notified of any issues flagged-up by other cyclists within that area. Useful.
So, that's how it works. On to the design …
Although a simple premise, there's an awful lot of functionality required for the site to work: sign-up, plot your area, join a group, leave a group, change a group, report an issue, discuss an issue, prioritise issues, upload to the resource library, tag resources for library categorisation … all of which needs to be searchable and understandable.
We needed to translate this backend complexity into frontend simplicity, to give users of the site a smooth and pleasant ride.
As a website designed specifically to help a fairly niche group of enthusiasts, it doesn't need to sell anything bar functionality and ease of use; meaning a stripped-back look is key, as is an efficient user journey.
There are no bells and whistles, no big-impact lifestyle photographs, no flouncy copy; the identity is very specifically designed to be innocuous. It's really clear from just the icon that the site is about cycling and geography.
Each leg of the user journey was carefully broken down into stages, the interface elements of which have been designed to be as precise and basic as possible.
With such a neutral appearance, it's easy for groups to customise their own pages – adding their logo and altering colours – helping give a sense of ownership and belonging.
The result is a rational, practical tool which helps people join forces to improve cycling facilities all across the UK; the perfect blend of pedal-power and people-power.
- Brand creation
- Frontend development
- Interface design
- Mobile website
- Responsive design
- User journey
- UX (user experience) design
- Web design