Birmingham International Airport wanted to boost awareness of their monthly magazine, Cloud Nine, and make it an appealing read for the weary traveller.
Repositioning Cloud Nine from being solely travel-based to a lifestyle publication with a travel bias, we created a new masthead, cover design and image-focused editorial style; this strong, vibrant look ushering Cloud Nine into the lifestyle magazine market with confidence and impact.
The re-designed publication really took off, with subscriber numbers increasing by well over 1,000 issue-on-issue after launch.
- Brand consultancy
- Brand development
- Editorial design
- Press packs