Our work began by developing the City of Birmingham Symphony Orchestra's (CBSO) visual identity, with a more readable and flexible logo, bright colour palette and a hierarchical typographic system to keep important information incredibly clear.
The most visible application of the updated look is the brand new CBSO website.
It's clean and clear in terms of design, really easy to navigate – and to update – and works as beautifully on handheld devices as it does on desktop computers. It also helps to showcase the wide ranging work that the organisation undertakes.
Under the hood, the site integrates with Symphony Hall's ticketing system, Spektrix, and the content management system houses our clever 'Blocks' functionality. This gives the CBSO team a huge amount of control in terms of page design – enabling them to construct pages to best suit the content, rather than being constrained by pre-existing templates.
They're also able to create all the banners used across the site, and place them wherever they're needed.
Accompanying the refreshed identity is new campaign style. A departure from the usual photos of musicians, the colourfully patterned orchestral instruments are inspired by the bright, abstract geometric designs of 1950s classical music album covers. It's energetic, it's multi-layered, it's bold … and it's loud!
We've also redesigned the CBSO's printed season brochure to make it easier to browse, and to show information more clearly. Other printed applications of the new look include stationery, banners, advertising and promotional flyers.
- Brand consultancy
- Brand development
- Corporate literature
- Interface design
- Responsive design
- Spektrix integration
- UX (user experience) design
- Web design
- Website build (content-managed)