The Birmingham Royal Ballet (BRB) website not only looks great, it makes it easy for BRB to show-off their vast and varied content; from interviews with dancers to educational resources, video snippets of rehearsals to behind-the-scenes shots of the wig room.
We created a flexible, customer-focused website that allows the organisation to clearly provide information about multiple programmes at multiple venues.
Content can be linked together in all manner of configurations, allowing website visitors to delve deeper than ever into the company’s work, and gain a better understanding of what goes on under the surface when creating large-scale, world-class ballet productions.
Despite containing this huge wealth of information, a carefully designed site structure means the website remains deceptively simple-looking and easy to navigate.
And in terms of visual design, we translated and adapted BRB’s print style for the screen, so it’s all clearly part of one coherent visual identity.
Nifty little details such as the venue locator (find BRB performances nearest you) and ‘sticky’ ticket buttons, help to keep a website bursting with information neat, useful and usable.
In the first six months following the launch of the site, BRB saw an increase in click-through rates of over 100%.
- Responsive design
- UX (user experience) design
- Web design
- Website build (content-managed)