To create a sophisticated yet raw and edgy look, we chose a striking black and gold colour palette which is teamed with a heavy slab-serif font and classy duotone photography.
Applying this duotone effect across all images was the perfect solution for linking a suite of otherwise completely disparate photos – taken from shows spanning a decade of Bare Bones – and making them appear part of one show.
Promotional leaflets and posters were produced, along with a print advertisement which appeared in The Guardian newspaper's weekend listings supplement The Guide.
It was particularly important for the Bare Bones print collateral to stand out for their run at the Royal Opera House in Covent Garden as there's such an enormous arts scene in London, it can be tricky for shows to set themselves apart and get noticed.
The look must've struck just the right note, however, as the leaflet had an 81% pick-up rate. Which sounds pretty good – until you find out that getting a 70% pick-up rate is the mark of a successful campaign. So 81% was enough to make us, and Bare Bones, dance for joy.