After working with them on a number of jobs for their member organisations, Audiences Central (the audience development agency for the West Midlands) asked for Supercool's help to refresh their own brand.
The style we developed has been applied to a swathe of literature and employs the previously under-used 'character' icon within simple yet distinctive patterns – different patterns for different documents.
We restructured the content too; a simple, consistent layout with carefully planned typography means it’s now quicker and easier for people to find what they’re looking for.
This user-friendliness is especially important for the newly structured membership packages, ensuring the many benefits of each option are conveyed as clearly as possible.
We've also designed and built Audiences Central a templated email system which allows them to send out custom-designed, Audiences Central-branded HTML emails to their various databases.
They have six templates (for different newsletters) which they can upload content to, test and send out themselves. They get rather handy delivery reports for each campaign to boot.
Clever, efficient and useful – our sort of job!
- Brand consultancy
- Brand development
- Corporate literature
- HTML email template
- Press packs