Tessitura-integrated website for WNO

Our most recent launch is a Tessitura API-integrated website for the fine folk of Welsh National Opera.

Working with the WNO Marketing team, project manager extraordinaire Laura Evans, and in consultation with all WNO departments, we’ve created a website that better showcases the organisation’s people, and their wide-ranging output – on stage, on the streets, online, and in schools and communities.

We purposely steered-away from showing one big image/video on the homepage – instead using the space more democratically, as a taster of WNO’s work as a whole.

The website has been carefully designed to be distinctive yet straightforward, not least because this is a multi-language website (our first). We had to consider both English and Welsh throughout every aspect of the site’s design; from main menu navigation right down to the smallprint in the footer.

Although WNO don’t sell tickets through the website, they use Tessitura (as part of Wales Millennium Centre’s consortium) for CRM and fundraising.

Each ecommerce transaction – whether becoming a Friend of WNO or making a donation – has been carefully designed to have as quick a user-journey as possible. And people can easily manage their information; contact details and contact preferences  are kept in a neat, editable-by-the-user account section.

Despite doing lots of clever things behind the scenes, the considered and straightforward user-interface keeps any Tessitura process simple and intuitive for users.

Neat and informative What’s On listings are easily filterable, with particular emphasis on finding events by location; WNO is a touring company after all. And event pages themselves have been thoughtfully designed, so they can work with all manner – and amounts – of content.

When a new production is announced there's very little to actually put on the page. On the other hand, when productions are underway, the team have huge amounts of content to share – production and behind-the-scenes photography, news articles, cast and creative listings, audience reaction videos, audio clips, press quotes and reviews …

At this point, core production pages become almost like microsites – giving audiences a true feel for each individual show. Tidy.

Marking the centenary of women’s suffrage, WNO’s brand new, all-female, “rule-breaking” musical comedy about one woman’s fight for the vote – Rhondda Rips It Up! – toured to rave reviews this summer. And it’s back in the autumn – catch it if you can.


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