Striking the right note

For the past few months we've been working with the City of Birmingham Symphony Orchestra on a complete overhaul of their communications collateral, ahead of today's 2015-16 Concert Season launch.

We began by developing their visual identity; the CBSO logo is now more readable and flexible (the icon and wordmark can be used independently of each other), we've brightened-up the colour palette, and devised a more hierarchical typographic system – which sounds a bit dull but is really important for making information nice and clear.

Accompanying the refreshed identity is a new campaign style; the colourfully patterned orchestral instruments were inspired by the bright, abstract geometric designs of 1950s classical music album covers. It's bold, it's energetic, it's multi-layered … and it's loud!

The new look is being rolled-out across CBSO's print materials over the next few months, starting with the (Supercool-designed) 2015-16 Concert Season brochure which will be gracing a brochure rack near you soon.

We've also designed and built the CBSO's new website which launched quietly at the end of last week and has already had some very positive feedback – the Meet the Orchestra page being a particular favourite.

To match the updated identity, the new website is clean and clear in terms of design, easy to navigate – and to update – and works as beautifully on handheld devices as it does on desktop computers.

Under the hood, the site integrates with Symphony Hall's ticketing system, Spektrix (which we're familiar with from our work with mac birmingham), and the content management system houses our clever 'Blocks' functionality. This gives the CBSO team a huge amount of control in terms of page design – enabling them to construct pages to best suit the content, rather than being constrained by pre-existing templates. They're also able to create all the banners used across the site, and place them wherever they're needed. Flexible!

CBSO Marketing Manager, Abby Corfan, said "Supercool’s approach is always considered and thoughtful, taking into account the needs of both the organisation and our audiences. I’m delighted with the final results – the new website is clear and user-friendly, and so flexible for the team to use. And our new identity for the upcoming concert season is both engaging and impactful – just what we want to say about a symphony orchestra in 2015.”

Like the sound of that? Have a browse – cbso.co.uk


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