Sew and sew

An all-new haberdashery, fabric and yarn store will be opening in Moseley later this year. Called Guthrie & Ghani, we've designed a rather lovely visual identity for them, and are currently busy crafting their website.

No dusty, fusty old shop, Guthrie & Ghani is going to be light, bright and design-led so we had to create an identity to match this vision. Hints of tradition mix with a clean, contemporary style and cheerful, distinctive colour palette. Cute as a button!

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