Mad dance skillz

Our first task from new client DanceXchange was to create an identity for Breathe the Beat, an interactive video tutorial project they're launching tomorrow (23 July) at the Cultural Olympiad Open Weekend in Birmingham city centre.

Hip-hop, the 80s, trainers (as in the footwear) and Breathe the Beat's driving force – French hip-hop dance artist Salah – were the inspiration behind the new look which, if we do say so ourselves, is pretty fly. Foshizzle!

In other news