Knitting with style

We’ve just launched a new identity and e-commerce website for author, designer and avid knitter Sarah Hazell.

As an established personality in the knitting world, we've created an identity which accurately reflects Sarah, whose style is recognisably simple and stylish.

Her new logo is formed using the simplest knitting pattern symbols – positioned whimsically to look as if they’re cheering – sat alongside a stylish wordmark, and a strapline which sets out Sarah’s stall for those new to her work.

Probably most well-known for her use of colour (she’s even written a book about it), we worked closely with Sarah to assemble a palette that’s very clearly ‘her’.

The new Sarah Hazell website is beautifully simple and, although essentially an e-commerce site, importantly it doesn’t come across ‘salesy’, rather conversational and human.

Overall, the new identity and website feel warm, friendly and welcoming – like a (super-stylish) knitted blanket.


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