We’ve just launched a new identity and e-commerce website for author, designer and avid knitter Sarah Hazell.

As an established personality in the knitting world, we've created an identity which accurately reflects Sarah, whose style is recognisably simple and stylish.

Her new logo is formed using the simplest knitting pattern symbols – positioned whimsically to look as if they’re cheering – sat alongside a stylish wordmark, and a strapline which sets out Sarah’s stall for those new to her work.