This public-facing arts listing website run by Audiences Central changed both its name and its remit.

Arts Central became Scene Central and, although continuing to carry listings for art exhibitions and events, it was also to include cultural and entertainments listings.

Supercool were approached to help with the re-brand and ensure it was clear that Scene Central was broadening the scope of the events it promotes – as well as the audience it speaks to.

Audiences Central have just launched a new site, Scene Central, which lists a vast range of arts, cultural and heritage-based things to see and do across the West Midlands. Supercool worked with Audiences Central on the Scene Central branding, print materials and the look of the site.

As the website's built to an existing template, functional and visual alterations were extremely restricted, so we liaised with the web developer to ensure Scene Central works as hard as it possibly can; not only for the organisations who list events but also for their audiences.