Get the HUG bug
It's all about ukuleles! We've just put the finishing touches to an identity for the Hull Ukulele Group (HUG), a bunch of uke enthusiasts who can turn their dexterous hands to just about every genre of music and who play gigs in all manner of places; including street festivals, a burlesque night and on top of a narrow boat.
Why the bug? It's a very loose interpretation of a flea. Why a flea? Because 'ukulele' means 'jumping flea' in Hawaiian. Simple.