D is for …

Droplet is a mobile money app that lets you load cash onto your phone and send payments to anyone, for free. The brains behind the app approached us to design a simple yet distinctive visual identity; starting with an icon.

With a name like Droplet, the basis of the icon design was something of a no-brainer as it had to link clearly with the name – but this droplet shape also doubles as a lowercase 'd'. Neat; just like the app itself, which is being trialled here in Brum.


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