Having recently created their visual identity, our latest work for design-led haberdashery Guthrie & Ghani is their website – www.guthrie-ghani.co.uk – which launched gently last week. It's both beautiful (in large part due to their stock of rather lovely fabrics) and beautifully responsive.

Currently an online shop and regularly-updated crafty blog, once the bricks and mortar of their premises in Moseley Village is ready, the site'll also keep folks up-to-date with Guthrie & Ghani's workshops and short courses. In the meantime, you can follow the renovation progress on their blog.

Shortly after launch, the website was already doing so well in natural search rankings that G&G had an online order from Australia!

Plus, it held up admirably when Lauren was a finalist in BBC2's The Great British Sewing Bee, since which average daily visits have increased by more than 2000%.

www.guthrie-ghani.co.uk