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A new leaf

10 March 2010

This is an old post, so may include broken links and/or out-of-date information

Led by the Campaign for National Parks, Mosaic is a national initiative which aims to forge sustainable links between black and minority ethnic communities, National Parks and the Youth Hostels Association.

Mosaic was developed in response to evidence that, although about 10% of the population is of an ethnic minority background, only about 1% of visitors to National Parks are from ethnic minorities.

As National Parks were created for the benefit of everyone, Mosaic works to make sure that all people have an equal opportunity to enjoy the benefits of the great outdoors.

We've designed a variety of printed literature to help Mosaic promote their work. The latest piece is an illustration; the brief for which was to design something meaningful, appealing and eye-catching.

Our solution? A tree, created from a range of different types of leaf, brought together as one and with Mosaic's logo at its root. Simple yet effective.

Sally Parekh, Mosaic Project Coordinator said of working with us: "Supercool totally understood the ethos of our project from the outset and produce beautiful and distinctive designs. They are efficient and go the extra mile, and they magnificently combine professionalism and fun – it’s a real pleasure to work with them."

[Supercool] are efficient and go the extra mile, and they magnificently combine professionalism and fun.

Sally Parekh – Project Coordinator

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