News
Form and function
Our latest piece of print for Audiences Central (the region’s audience development agency for the arts, culture and heritage) is hot of the presses – and looking fantastic!
The marketing services brochure is now in the refreshed brand style which means it not only looks great, it’s also consistent with all the other Audiences Central literature we’ve designed and, perhaps most importantly, the content has been structured so it’s quick and easy for people to find what they’re looking for. As they say, it’s all about the audience.
Hello, good buy
Attwood Homes have just launched Flexibuy - the newest, smartest way to buy a home. Essentially it’s a way of getting on the property ladder whilst at the same time keeping your options open, so you know if buying’s right for you. Clever stuff.
We wrote the Flexibuy strapline and helped develop a copywriting tone of voice, as well as designing leaflets, invites, press ads, billboards and other signage for the big launch event last weekend. A phenomenal number of people came along to find out about Flexibuy; in fact it was such a huge success that there’s another Open House this weekend! For details: attwoodhomes.co.uk
Space to show off
Architectural interior designers, Monteith Scott, needed a new look to emphasise their unique ability to create interiors in whatever style best suits the job at hand.
So, we created a simple, workable brand that includes a neat bracketing device to effortlessly and distinctively frame their work; showing it off and making it the main focus of attention. It is the important bit, after all.
From the logo to the website, we’re hugely pleased with the results – as are Monteith Scott. Perfect! www.monteithscott.com
Fashion show
We’ve just put together a dual purpose website – degree show and portfolio – for Birmingham City University’s Fashion Retail Management graduates.
The website we built for them last year (www.eclectic-07.co.uk) was hugely successful, making it quick ‘n’ easy for potential employers to contact the students – more than three-quarters of whom got jobs within just 8 weeks of leaving university. Pretty good going.
We’re hoping to help launch the careers of even more graduates with this year’s site: www.fused08.com
The business of storytelling
Meta-Learning Solutions are developers of an innovative technique, helping organisations (and individuals) to problem-solve using stories. Their website – often the first point of contact for potential clients – needed to demystify this new, somewhat indeterminate concept, making it understandable, approachable and logical.
We worked with Meta-Learning Solutions stage by stage to ensure that both the structure and tone of the website are just right, and that it has all the functionality required (no more, no less) to keep things simple, yet informative and usable. Like most of the websites we build, it’s content-managed so the company can update it themselves, meaning the site can quickly and easily grow with more advice, events and blog entries. So, it’s not quite ‘The End’ ...
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