This year, it's all about pink.

Amongst the various Valentine pinks which are no doubt bombarding your eyes at the moment, you may have spotted a very specific shade; Pantone's Colour of 2011, Honeysuckle or PANTONE 18-2120 to give it its technical moniker.

From browsing the interwebs when it was announced last year, there doesn't seem to be all that much love for Honeysuckle – but maybe its dusky hue will grow on folks over the course of the year. The colour pink supposedly stimulates energy, encouraging action and confidence, so perhaps we shouldn't knock it until we've tried it.

What do you reckon then; Pink Panther, Pink Martini and Thomas Pink – all big in 2011?

Hmmm, I'm not sure but if you do happen to be a fan of pink and feel like showing some love this St Valentine's Day, there's always the option to shop pink.

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If you're interested in colour trends, Pantone've put together a complete Honeysuckle palette (I used it to make that hearty image, up yonder) which can be downloaded as an Adobe Swatch Exchange file.