I love checking the statistics for our website.
Okay, I know it doesn’t cast me in the coolest of lights ... but it’s seriously addictive.
We use Google’s Analytics package for web stats and it’s pretty useful - we get up-to-date and fairly detailed information about how many new visitors we have each day, how they find us, whereabouts in the world they are; that sort of thing.
My favourite thing to check up on is the section detailing the words and phrases that people have used to find us through search engines. Mostly it’ll be a string of keywords, but it’s interesting to see that some folk use search terms as if Google has an innate understanding of their actual meaning.
An example: yesterday someone came upon our website by googling the phrase ‘highly creative design agency’.
Whilst (illogically!) being chuffed to have been found through this particular search phrase, it’s bizarre that this person seemed under the impression that Google would sift through millions upon millions of websites, in this case picking out those design agencies it ‘thinks’ of as highly creative, in order to return results which leave out any companies whose work it didn’t really rate!
Still, it did manage to find us, so who knows ...?!