Show sidebar

The power of television

Categories: Extra-curricular, Learning things, Our work, Silly

For the past couple of weeks, my Tuesday nights between 8pm and about 10pm have been spent monitoring the impact of television. This is not a round-about way of saying I've just been sat there watching the telebox – oh, no; this is work! (Ish)

The very talented Lauren is currently doing rather well on BBC2's The Great British Sewing Bee and, having built the website for her haberdashery Guthrie & Ghani (have a look at the case study), we decided to monitor visits in real-time as we anticipated a traffic spike while the show was on-air. And we were right … sort of.


The site was viewed on a range of different devices and, right, spot the episode spikes within 'hourly views'. Zoiks!

FUN FACTS:

  • There was a massive spike in visits on the day the first episode aired – although the following day actually saw an increase in daily visits to the website.
  • Even discounting the on-air spikes, average daily traffic to the site has increased by a whopping 1000% since the first episode.
  • Episode 2 encouraged 13% more visits than episode 1. (The second episode also got slightly higher ratings – 2.57m compared with last week's 2.56m.)
  • During the show, there were spikes in activity on the website just after Lauren appeared on-screen, and just after she tweeted – particularly if the tweet included a link to the site (unsurprisingly).
  • There was a noticeable increase in activity on Guthrie & Ghani during the programme's 'history of sewing' item … which, ummm, may perchance suggest that some folks aren't hugely enamoured with this part of the show?!

So our hypothesis was correct, that a prime-time TV show would impact the website while on-air – but what we hadn't anticipated was that the number of concurrent users would actually reach its peak about 10 minutes after the end of each programme. I guess it's not that surprising – as people rush to their computers once the show's finished to find out more – but not something that had occurred to us before it happened.

Same again next week – Lauren, pictured above with those troublesome trousers, is still in the running for the title Britain's Best Amateur Sewer (shame about that homonym). Be sure to watch the next installment of The Great British Sewing Bee, BBC2, Tuesday, 8pm to see how she gets on. 

And while you do that, remember I'll be sat on a sofa with the TV on but actually watching my laptop, tabbing repeatedly between umpteen browser windows monitoring real-time stats, following who's tweeting what … and no doubt subconsciously learning a bit about sewing at the same time. That is the power of televsion.

Bleugh Britain

Categories: Extra-curricular, Silly


 

Recent rumours surrounding the bizarre possibility of the government running a negative ad campaign (to dissuade potential immigrants settling here) prompted The Guardian to request possible poster ideas …

And this (not especially pretty) one I cobbled together over lunch made it onto their homepage, as well as the gallery of submissions.

Season’s Greetings 2012

Categories: Silly

There're few better ways to feel festive than listening to some Christmas tunes and, like a box of Roses or Quality Street, there's something for everyone; whatever your taste. (My preference being for old crooners warbling the classics rather than whatever X-Factor have released just in time for the Christmas charts – Bah! Humbug!)

So, to celebrate the important role music plays during the festive period, Supercool's 2012 card is based on a lovely, heartwarming seasonal ditty with possibly the most boring title ever The Christmas Song, written by Mel Tormé and Bob Wells, but made famous by Nat King Cole; "Chestnuts roasting on an open fire, Jack Frost nipping at your nose, yuletide carols being sung by a choir" – you know the badger.

And purely for your festive pleasure, in the spirit of bringing joy (and a seasonal smirk) …

Everybody knows cards from a design studio
Should help to make the season bright.
Though seeing us dressed as elf-like eskimos
Could make it hard to sleep tonight …

And so we offer you this simple phrase 
From all at Supercool HQ:
Although it’s been said many times, many ways,
Merry Christmas to you.

Warmest winter wishes.