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The dark side of dessert

Categories: Our work, Silly

Apropos of nothing, other than it's something that's been languishing in my 'stuff I've drawn' folder for ages, along with a good deal more metaphorical kilograms of illustrated fruit and veg. It turns out I like drawing food.

The above'd be best served with a damn fine cup of (Georgia) coffee, I'd say.

Super badass hovercraft design

Categories: Silly, Useful/interesting

Illustration: Airfix model by Roy Cross

The Supercool website is number one on Google! Ummm, number one for the search term "super badass hovercraft design". (Thanks to Analytics for informing us that someone found our site via this particularly peculiar phrase.)

It goes to show that with search engines, you never can tell …

It also compels me to wonder (yet again) at the fact that someone out there thinks a search engine associates words with their meanings, and can even make judgments about what is and isn't 'badass'. Let alone 'super badass'.

My thoughts regarding search engine optimisation are that if you write clear, relevant content – and write it often – it gives you the best chance of people finding your website and finding it useful. Trying to shoe-horn too many keywords into content, unless done with skill and panache, makes for very strange reading, looks a bit daft and potentially returns irrelevant search results.

Speaking of which …

By writing this post chock full of the keywords in the title, I'm helping to perpetuate the search engine myth that this website may be useful for someone on the look-out for "super badass hovercraft design" and this makes me feel bad.

So – I'm sorry if you've reached this brief brain-dump on SEO weirdness whilst looking to find out more about the most spectacular and flamboyant of air-cushioned vehicles.

If this is the case, I'd like to make it up to you: wonder no more by having a read of this Wired article. Now that really is super badass hovercraft design.

Topical typography

Categories: Silly

Made using several characters of Edwardian Script (1, D, 5, C, full stop), it may take a certain amount of imagination and some squinting to make out what this little creation's supposed to be.

"Can you tell what it is yet?" as Rolf might say. (Hint: That wasn't a clue – it's not a Rolfaroo.)

Supercool’s Seven … Deadly Sins of Design

Categories: Silly

To commemorate our seventh anniversary, we've compiled a cheeky little list of seven design no-nos, to help keep us focused on continuing to produce intelligent, well-considered and effective design over the next seven years …

1. Vertical type
Q. How hard to read and awkward-looking are these messages? A: Very. So do not do.

2. Clipart
It's pretty hard – nigh-on impossible in fact – to make clipart look good. Perhaps sometimes nothing is better than something.

3. Overdesign
There is a point where the design just needs to stop; this giant Swiss army knife may've drifted quite a way past that point …

4. Comic Sans
Use of this font anywhere other than for Microsoft's talking dog should be very seriously thought through. Very seriously.

5. TMI
Too much information i.e. content crammed into one space makes it difficult for people to take things in, so designers should always encourage clients to KISS; it's the best way.

6. Rainbow of colours
What to do when you're struggling to put together an appropriate colour scheme? Use every colour under the sun, of course! (Really, don't.)

7. Double spaces
There's no need to leave double spaces between sentences. You're probably not using a typewriter or monospaced typeface, so one space between sentences in a paragraph is perfectly adequate.

It's not an exhaustive list but, hey, we only needed seven! Here endeth our short guide to design absolution and here's to another heavenly seven years of Supercool design.