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Supercool’s Dozen

Categories: Our work, Silly

12

Today is a milestone in Supercool’s history – it’s our 12th anniversary. (That’s 144 months. 626 weeks. 4,380 days.)

Supercool started life during the UN’s designated ‘Year of Rice’; two weeks before Facebook and three months before Gmail launched. Hmmm, they’re perhaps not great examples for our egos. Although we’ve (intentionally, of course) not spent our time becoming a world-dominating corporate force, we have had the pleasure of working on an ever-increasing number of fun, challenging and exciting projects. And we get to work with some fantastic people too, so we really couldn’t ask for more.

Thank you to all our ace clients – from WMS, who’ve been with us since the beginning, to the most recent addition to the Supercool fold, Longborough Festival Opera – for choosing to work with us over the past 12 years.

To mark the occasion, here’s a song all about 12, courtesy of Sesame Street …

Season’s Greetings 2014

Categories: Silly

'Tis the season for impossibly busy shopping centres, boiler-breakdowns and treacherously slippery pavements. Bah!

But it's not all bad …

Decorations!
Christmas trees, nativity scenes – and especially fairy lights.

Christmas music!
There's a suitable festive tune for everyone, whether Bublé's your bag or you're more the South Park Christmas Album type. (Howdy-ho!)

Food and drink!
Mmmm; stollen, nuts, mulled wine, spiced biscuits, chocolate coins, satsumas, party food and Christmas dinner … except the sprouts.

Relaxation!
There's something special about (almost) everyone having the same day off work at least once a year.

Elf!
Needs no explanation.

Warmest winter wishes from Supercool.

A fine vintage?

Categories: Silly, Useful/interesting

Official Pantone image of Color of the Year 2015 – Marsala

Towards the end of each year, Pantone announce their Color of the Year, and for 2015 this honour has been bestowed upon Pantone 18-1438 – named Marsala for descriptive and, potentially, ease-of-copywriting purposes.

The Pantone website describes the colour with words like robust, earthy, full-bodied, rich, elegant – borrowing many an adjective from a sommelier's handbook.

I don't know if it's just me but Marsala seems very 1970's. See what I mean?

Seventies-tastic images of clothing, bike, radio, cars – all 'marsala' coloured

It brings back childhood memories not because I used to drink marsala as a child (I didn't) but because I'd automatically call this colour 'maroon' – a word which as a 4-year old I simply could not pronounce. "Ra-moon." "Raaa-moooon!" Nope.

It's possibly a bit of a weird one for a 4-year old but I had a maroon coat that I loved showing-off, and my parents – sticklers for colour correctness – weren't about to let me call it 'reddish-brown'. (Mum worked in the Dulux paint lab before having me, so knew all the colours.)

Other than its retroness, another immediate reaction I had to this colour is that it's very much in the make-up department; show me a cosmetics counter without this exact shade of blusher, lipstick and nail polish.

But I understand the name Blusher wouldn't really cut it so, for what's essentially a wine-like colour, Marsala is as good a name as any. Especially as a similarly appropriate word is already widely associated with something else …

Ron Burgundy