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Logos-a-gogo

Categories: Nice stuff

Having been unsure what to expect from an animation 'made entirely from corporate logos', I'm glad I forked out the princely sum of … errr, just £1.49 actually (through iTunes) to buy Logorama.

Its award for Best Animated Short Film at the Oscars earlier this week seems well-deserved as it's thoughtful, extremely well-executed and full of clever references and uses of logos. And I'd certainly not anticipated the use of various corporate mascots – all of which have been characterised in ways that might not be entirely expected; the Green Giant is particularly revealing in this regard!

As the end credits rolled, I was surprised to discover that the team behind the film are French, as the voices are all American (including that of David Fincher as Pringles Original) and many of the logos I didn't recognise look like they belong to US corporations.

I've done some very shallow digging and can't find an awful lot about the directors' previous work – though I'm sure they'll be much more high-profile following their win.

Logorama is bold, colourful (in language as well as actual colour – you have been warned), sassy and fun but with a serious underlying message. As such, it's well worth spending 16 minutes of your time on.

If you do watch it, make sure to keep an eye out for one of my favourite moments: the very timely appearance of a Weight Watchers logo …

Thinking backwards. And sometimes upside-down.

Categories: Nice stuff

I’m working on a project related to typography and patterns at the moment and, following a period of “Errr, where am I going to go with this?!”, I decided to link the two subjects by concentrating on palindromes.

Incase you’re not sure what palindromes are, they’re words or sentences – sometimes number sequences – in which letters (or numbers) appear in the same order when read forwards and backwards. Generally they ignore any punctuation marks, spaces and/or capitalisation.

The palindrome example that immediately jumped into my head (as it’s fairly logical too, making it extra-clever) is: A man, a plan, a canal – Panama. Neat.

Further research into wordy patterns also led me to look at ambigrams. The Wikipedia entry on which reads “An ambigram is a typographical design or artform that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation.” So, there you go.

I like the style of this example; and for some reason it really tickled me that it’s over a century old.


Early ambigram by Mitchell T. Lavin, published in The Strand, June 1908

Touchy, feely ... smelly?

Categories: Nice stuff

I love the interwebs as much as (or perhaps even more than) the next person but there ain’t nothing like a beautiful piece of print to really make my day.

I think it’s the smell, the texture and perhaps also the finality of print that can just make it something really special.

Anyway, I got a copy of the latest limited edition Love to Print book through the post recently and it’s a stormer – the charming, hand-printed cover just made me want to see inside.

And on the inside; there are lots of different styles of drawing – detailed, simple, witty, cute, graphical, sketchy – but they all illustrate an obsession of each of the artists. These obsessions include photography, butterflies, cupcakes and dinosaurs. (Oh, and cats, which lots of people who are obsessed with the internet also seem to be into!)

It’s just a lovely thing to look through, to hold … and, yes, to smell. I think perhaps that’s one of my little obsessions – I’m compelled to sniff fresh print. Yum.

“Obsession – A Zine of Drawing Obsessions” will be available to buy soon. Keep an eye on the Love to Print blog for details.