Show sidebar

Pretty, tickled, shocking

Categories: Inspiration, Useful/interesting

This year, it's all about pink.

Amongst the various Valentine pinks which are no doubt bombarding your eyes at the moment, you may have spotted a very specific shade; Pantone's Colour of 2011, Honeysuckle or PANTONE 18-2120 to give it its technical moniker.

From browsing the interwebs when it was announced last year, there doesn't seem to be all that much love for Honeysuckle – but maybe its dusky hue will grow on folks over the course of the year. The colour pink supposedly stimulates energy, encouraging action and confidence, so perhaps we shouldn't knock it until we've tried it.

What do you reckon then; Pink Panther, Pink Martini and Thomas Pink – all big in 2011?

Hmmm, I'm not sure but if you do happen to be a fan of pink and feel like showing some love this St Valentine's Day, there's always the option to shop pink.


If you're interested in colour trends, Pantone've put together a complete Honeysuckle palette (I used it to make that hearty image, up yonder) which can be downloaded as an Adobe Swatch Exchange file.

Supercool’s Seven … Deadly Sins of Design

Categories: Silly

To commemorate our seventh anniversary, we've compiled a cheeky little list of seven design no-nos, to help keep us focused on continuing to produce intelligent, well-considered and effective design over the next seven years …

1. Vertical type
Q. How hard to read and awkward-looking are these messages? A: Very. So do not do.

2. Clipart
It's pretty hard – nigh-on impossible in fact – to make clipart look good. Perhaps sometimes nothing is better than something.

3. Overdesign
There is a point where the design just needs to stop; this giant Swiss army knife may've drifted quite a way past that point …

4. Comic Sans
Use of this font anywhere other than for Microsoft's talking dog should be very seriously thought through. Very seriously.

5. TMI
Too much information i.e. content crammed into one space makes it difficult for people to take things in, so designers should always encourage clients to KISS; it's the best way.

6. Rainbow of colours
What to do when you're struggling to put together an appropriate colour scheme? Use every colour under the sun, of course! (Really, don't.)

7. Double spaces
There's no need to leave double spaces between sentences. You're probably not using a typewriter or monospaced typeface, so one space between sentences in a paragraph is perfectly adequate.

It's not an exhaustive list but, hey, we only needed seven! Here endeth our short guide to design absolution and here's to another heavenly seven years of Supercool design.

A world of typography in Brum

Categories: Our work, Useful/interesting

Last week, a website we designed and built for The Typographic Hub - a new BCU initiative which works to promote the history, theory and practice of typographic design - went live.

Caroline Archer who runs The Typographic Hub tweeted about the website launch (as did @supercooldesign) and, with no promotion other than online 'word of mouth', news of the launch spread fast. And far.

On day one, the site had 1,181 unique visitors from 57 countries; there were news stories about it not only in English but also French and German; US-based typographic and design deities Hoefler & Frere-Jones and Gary Hustwit publicised it and asked others to show their support; countless people retweeted and tweeted about it … all that within the website's first few hours of life. Wow!

Typography's a passion of ours so we were delighted to be involved with this project right from the off – and to then get such positive feedback about the site's design from graphic designers all around the world? An amazing bonus.

Best of all though, we know how much hard work went into getting the Hub up-and-running, so it's heartening to now see it finding so much love and attention across the world; it's already proven itself as an important, valued and growing global resource.

I reckon that's great for typography – and great for (typographic) Birmingham.