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Nine

Categories: Learning things, Our work

 

Nine lives, dressed to the nines, cloud nine, a stitch in time saves nine, nine-to-five, the whole nine yards … errrrr … nine years since the last all-new Corvette … ummm … Fluorine has the atomic no. 9 … okay, this is getting tenuous (but I knew A Level Chemistry would come in handy one day).

 

I've been thinking about the number nine because this Saturday, 19 January, Supercool turns nine years old. Nine! That's a lot of years!

Over these years we've been lucky enough to work with loads of great people on some really interesting projects – and every year we learn more and more, helping make us better and better at what we do. It's a pretty darn good job, all-told. Like I said – lucky.

The last batch was ace, so here's to the next nine years.

Season’s Greetings 2012

Categories: Silly

There're few better ways to feel festive than listening to some Christmas tunes and, like a box of Roses or Quality Street, there's something for everyone; whatever your taste. (My preference being for old crooners warbling the classics rather than whatever X-Factor have released just in time for the Christmas charts – Bah! Humbug!)

So, to celebrate the important role music plays during the festive period, Supercool's 2012 card is based on a lovely, heartwarming seasonal ditty with possibly the most boring title ever The Christmas Song, written by Mel Tormé and Bob Wells, but made famous by Nat King Cole; "Chestnuts roasting on an open fire, Jack Frost nipping at your nose, yuletide carols being sung by a choir" – you know the badger.

And purely for your festive pleasure, in the spirit of bringing joy (and a seasonal smirk) …

Everybody knows cards from a design studio
Should help to make the season bright.
Though seeing us dressed as elf-like eskimos
Could make it hard to sleep tonight …

And so we offer you this simple phrase 
From all at Supercool HQ:
Although it’s been said many times, many ways,
Merry Christmas to you.

Warmest winter wishes.

Feeling a bit green

Categories: Silly, Useful/interesting

It's that time of year when Pantone reveal their 'Color [sic] of the Year', and in 2013 we should be looking out for up-and-coming hue PANTONE 17-5641 Emerald, apparently.

Why? Because, according to Pantone's website, the "vivid, verdant green, enhances our sense of well-being … by inspiring insight, as well as promoting balance and harmony."

I'm not that convinced by the whole thing really, but perhaps there is something useful about it, in that it helps folks to stop and think about colours and colour trends; which is a pretty fundamental part of what we deal with as designers.

So, get ready to witness rails of clothing resembling forests, and a glut of references to The Wizard of Oz's Emerald City in the coming year.

Old and new

Categories: Our work

Have you noticed anything different about our website recently?

Hopefully not a huge amount if you only ever look at it on a desktop or laptop computer. (Other than the change of fonts and a slight re-jig of the Work page.)

Under the hood, however, it's a different story as a while back we did an absolute tonne of development for tablet and mobile devices.

We didn't feel the need for a complete re-working of the site as we're still happy with the design – we made sure it'd last us a good few years – but simply wanted it to work better on hand-held devices. 

And now it does!

The website is responsive; so when you visit it on a mobile, for example, there's no need to do that pinching action thing to be able to read content – the clever coding magic* displays everything appropriately; vastly improving user-experience.

With growing numbers of people accessing the web through their mobile, this is really important; got to think of the future and all that. And responsive design is something we do for clients, so it makes sense for our own site to be responsive as well.

We've always had a 'little and often' approach to the site's development which helps us feel free to play around with new ideas, and to make regular improvements in line with new techy developments. Plus, working on our own stuff needs to be fitted around client projects, so 'little and often' is a perfectly practical approach too.

The new-and-(invisibly)-improved site has been live for some time now, so I admit to not being terribly responsive writing this post – but it remains that we're pretty darn chuffed with our newly responsive old webite.

*It may be apparent that I'm not the technical one in the office.