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Red all about it

Categories: Our work, Useful/interesting

If you've been anywhere near Birmingham city centre recently, you can't fail to have noticed the abundance of – very red – promotional bits and pieces we've designed for International Dance Festival Birmingham 2014.

It really does appear that IDFB's painted the town red – handy really, as one part of the festival is a participatory strand cunningly named Paint The Town Red.

We also did the promo for the previous IDFB in 2012, but this year is a whole new kettle of fish (red snapper?), what with IDFB being the 'signature festival' of the city council's new Festivals Birmingham initiative. There're posters, flags, banners, planter boards, scrolls, bus 'supersides', digital screens, airport toblerones, phone boxes …

I've been out and about taking photos of various ads, as well as being sent pics by other folks – here are a few of 'em:

Photos of various bits of IDFB outdoor promotion – flag, poster, banner, bus, train, phonebox

Keep an eye out for all the other stuff – and have a browse of the festival website to find out what's on: idfb.co.uk/whats-on

(IDFB 2014 runs from today until 25 May.)

10 years, 1 logo

Categories: Tenth anniversary, Useful/interesting

We like to ensure our designs are long-lasting – a philosophy perfectly demonstrated by our very own logo, designed by Kris a little over a decade ago.

Although the Supercool brand identity has evolved over the past 10 years, from crazy-busy multi-font-waterfall graphics, to stylish, sophisticated duplexing and foil-blocking; our logo has remained a consistent element.

As the logo is such an important part of our company and brand, we really should acknowledge and thank designers Paul Renner, Edwin W. Shaar and Tommy Thompson.

Renner was the German typeface designer who designed the typeface, Futura; first released in 1927, it was originally cast in Light, Medium, Bold and Bold Oblique weights. In 1955, Shaar and Thompson were responsible for the Extra Bold Oblique cut used for our logo.

We're in … assorted company. Other brands with Futura logos include Absolut Vodka, Domino's Pizza, Red Bull and Louis Vuitton. It's also starred in a fair few film posters and title sequences, being employed for movies such as 2001: A Space Odyssey, Eyes Wide Shut, The Royal Tenenbaums and The Life Aquatic. (Kubrick and Anderson clearly fans of our beloved geometric sans serif.)

Another claim to fame – Futura is one of surely very few examples of type on the moon; it was selected as font of choice for the plaque left by astronauts of Apollo 11 in 1969. Impressive – but personally I'm not completely convinced by that kerning on the word 'WE' . Or indeed 'A. D.' …

Futura has served us well and we've no plans to change our logo in the near future.

In fact, Futura Extra Bold Oblique is currently being used to advertise some super-trendy headphones, so is showing no signs of ageing. Much like our good selves.

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This is the fourth in a series of blog posts commemorating Supercool's decade of design.