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2016 – A year in review

Categories: Our work

What ended up being … let’s call it a ‘strange’ year in terms of national and global politics, started off perfectly nicely in the world of digital design.

We launched a newly-Spektrix-integrated website for boutique opera house Longborough Festival Opera, allowing them to sell tickets online for the first time ever.

“We commissioned Supercool to create our new website alongside the integration of a new box office system - we were concerned that as an understaffed and not technically savvy organisation we would soon be out of our depth, but Supercool took our brief and created a website that exceeded our expectations both in terms of design and capability, along with a user-friendly and intuitive CMS.”

We also designed LFO’s beautiful-if-we-do-say-so-ourselves 100-page perfect-bound season programme, giving each production its own distinctive personality – and audience members a lasting keepsake.

"We've created several pieces of print with them and have been impressed by their imaginative design."

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The second iteration of our e-commerce website for haberdashery friends Guthrie & Ghani has a revamped design and a whole bunch of functionality improvements – for both website visitors and administrators.

“The team of web designers and developers at Supercool have done a tremendous job at not only designing and creating a lovely looking site, but also making it work behind the scenes for us.”

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To coincide with their 25th anniversary, we launched a simplified and easy-to-search new website for one of the world’s finest concert halls – Symphony Hall Birmingham – along with its smaller but equally impressive sister venue Town Hall.

The site was put to the test in September with an on-sale for Kraftwerk tickets, which it passed with flying colours; selling-out within about 10 minutes.

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One of our most exciting launches this year was a fashion-led, Tessitura-integrated website for Scotland's national dance company, Scottish Ballet.

The website’s been a big hit not only with Scottish Ballet and their audiences, but with the judges of the Lovie Awards. The site was awarded bronze in the Best Website: Art category of this pan-European contest which 'honours online excellence’. Safe to say that we and Scottish Ballet were pretty chuffed. Go team!

"It has been a real pleasure to work with Supercool on Scottish Ballet’s new website. The process felt like a partnership with enthusiastic people that have flair, technical solutions and cared as much as we did about the final product. Most importantly, we are delighted with the result: an easy to manage and striking website that delivers results (higher engagement, lower bounce rates, and higher conversions)."

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So, what's next?

In 2017 we’re looking forward to launching new websites for: a small-but-perfectly-formed theatre, a rural touring company, a Frank Matcham-designed opera house, and a renowned jazz venue – as well as new branding and websites for a passionate and pragmatic arts consultancy, and “the collective voice for culture in Birmingham”.

We’re also sponsoring the next Family Arts Conference, so look out for more about that early next year.

Speaking of which, here’s an early New Year’s Resolution – MOAR BLOG POSTS!!11!!1! We’ll see how that goes, eh …

In the meantime, warmest winter wishes and all the best for 2017 – from Supercool.


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